People often think estate agents are not interested in listening to what they want, and with some agents this is true. It’s not at Campbells.

You’ll find we do things a little differently
For a start we don’t take on every property we are asked to sell. In our opinion there are five key criteria for selling a property, and at least three must be met if we are to successfully sell your property, and one of these must be Criteria 5.

1. You need to be motivated to move.
   We only deal with sellers who are serious about selling because they need to. It’s not uncommon for people who don’t necessarily need to move to be so attached to their home and reluctant to leave that they find reasons to turn down very good offers.
   
   
2. The property must be presented in its best light. No house is perfect, but unless you’re selling a property for renovation, fix the obvious problems, declutter as much as possible and give it a good clean. Otherwise it will stagnate on the market.
   
   
3. You must be willing to have a ‘For Sale’ board outside. It’s an important arm of our marketing strategy to attract passers-by and shows you are serious.
   
   
4. The price you ask must reflect the market valuation and not be grossly inflated. You must be prepared to take our advice on this. An inflated price will cause a property to stick and eventually stagnate on the market, which wastes yours, ours and potential buyer’s time.
   
   
5. You must be willing to pay our fees. Campbells is not the cheapest agent, but our fees reflect the higher level of service you will get and are, therefore, non-negotiable. We work very hard to get your property sold as quickly as possible and it represents real value for money. Please don’t ask us to reduce the fee - we’re not prepared to compromise, because it lowers the value of what we offer to you.

Why are we so adamant about Criteria 5?
Because it’s a false economy to go with a cheap agent.

To guarantee a certain level of profit in the business, agencies offering low commissions need to secure a high turnover of properties to keep going, which means they don’t have the time to ensure you have the best possible care during one of the most stressful periods of your life. They sign you up and then move on to getting the next instruction without so much as a backward glance.

We do not operate like a sausage factory. We can’t look after you if we take on too many properties and spread ourselves too thinly, so the number of properties on our books is rarely allowed to go above 25 per team member. Beyond this, we don’t have the time needed to give every seller a personal service.

With low fees, there’s usually little money in the business to afford good training for the staff, especially in negotiating the maximum price possible for the seller, or in sales chasing, which means sales can drag on for months and you end up doing all the work chasing solicitors. Lower commissions would mean we simply wouldn’t have the time to make sure all the little details are taken care of.

If you consider that 43% of sales that are neglected end up being abandoned before exchange of contracts, paying more to ensure everything is looked after is well worth it. We won’t neglect you.

At Campbells, a higher fee means personal attention, hard work, diligence and care. And lots of it.

By agreeing to sell your property for you, you can be reassured we genuinely believe your property will sell and that you are fully committed to helping us in that task. By fully committed we mean be willing to accommodate all viewings and keep your property looking good, even if that means being flexible with your schedule for a few weeks until you receive an offer. Selling your property is a huge, life-changing event and you will have to adapt your life a little to make it happen.

So, what can else can you expect when you ask Campbells to sell your property?

Why should you choose a Campbells-recommended solicitor?