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Discreet Property Marketing

Soft Launch Sale

Worried About Marketing Your Property? Have You Considered A Soft Launch?

A discreet, effective way to sell your property without broadcasting it to the world.  For many, the idea of publicly advertising their property is a big reason they delay selling. That’s why we created a better way.

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Sell Your Property Quietly

Introducing The Soft Launch Sale

Selling a property traditionally means maximum exposure to find a buyer and achieve the best price. But what if you don’t want everyone to know?

There are usually two main reasons why the Soft Launch could be the perfect strategy for you:

“I Want To Test the Market First”

  • Get feedback on your pricing and marketing before you market.
  • Understand buyer interest before committing to a full-scale launch.
  • Adjust your strategy without jeopardising your sale.

“I Want To Sell Quietly, Without The Publicity”

  • No Rightmove, no social media, no for-sale boards.
  • Avoid telling neighbours, friends, or family until you’re ready.
  • Showcase your property discreetly to our exclusive buyer database.
4 Simple Steps

How Does It Work?

1

We Prepare Your Property Details

We start by creating professional marketing materials to showcase your property. This includes high-quality photos, a full internal and external video tour, detailed floor plans, engaging descriptions, and FAQ sheets (so we can answer any questions your buyer has about your property). These ensure your property is ready to make a strong first impression.
2

We Showcase Your Property to Our VIP Buyers

Your property is discreetly shared with our exclusive list of VIBs (Very Important Buyers). With nearly 15,000 contacts in our database and 1,000+ active buyers (The VIBs) who are frequently reviewing properties, we can target serious buyers without public advertising.
3

We Gather Valuable Feedback

We track buyer interest and gather feedback on your property. This includes insights into what buyers like and suggestions for improvement. The feedback is really useful to refine your marketing, presentation, and pricing before going public (if you decide to put your property on the open market).
4

Decide Your Next Move

Using the feedback, you can confidently decide the next step. If interest is strong and we find you a buyer, then we can proceed as planned. If we can’t immediately find a buyer for your property, then you may decide to take it further. We can refine your strategy before launching to the wider market. Either way, The Soft Launch ensures your property is perfectly positioned for success.
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Why Use This Method?

Benefits of Soft Launching your property

Avoid Pricing Mistakes

When a property hits the open market, the first 2 weeks are critical. This is when your property gets the most visibility across social media, property portals, and agent databases. Pricing too high during this period can cost you thousands in the long run.

A Soft Launch gives you a chance to test pricing strategies without the risk of losing interest from potential buyers like you would on the open market. You may even attract serious buyers who may pay the right price to secure your property before you put it on the open market.

Stay Discreet

Selling a home can feel intrusive, especially if you value your privacy. Our tailored service allows you to quietly market your property to a select group of potential buyers, keeping your plans confidential.

This way, you can avoid unnecessary attention while still reaching serious prospects, maintaining your discretion throughout the process. In short, it gives you a chance to ‘dip your toe in the water’ to see what buyers think about your property and the price.

Gain Insight

Understanding what potential buyers think about your property is invaluable. By collecting detailed feedback on your home’s features, layout, and presentation, you can identify what resonates and address any concerns early.

Armed with this insight, you’ll be able to refine your marketing strategy for a more effective and successful sale. The most important feedback during this process, of course, is what your potential buyers think about the price.

Feel Confident

This method is designed for sellers who are unsure whether they are ready to sell or not. Making the decision to list your property on the open market can feel daunting. So even if we cannot find you a buyer within our VIB list, with our step-by-step process, you’ll have the confidence to launch your home at the right time, armed with a clear, well-tested strategy.

By knowing your audience, your price point, and how your property is perceived, you can ensure your launch is optimised for success.

Don’t Miss Out!

Get Instant Property Updates

By joining our exclusive ‘VIB list’ (Very Important Buyer), you’ll gain early access to new properties before they’re available to the wider market. Secure your dream home before anyone else even knows it’s for sale. Stay ahead, stay informed, and make your property search effortlessly successful!

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Want to Sell Quickly?

For homeowners that want to sell fast and for the highest amount possible – maybe our ‘Express Sale’ would be better for you?

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