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Before you put your home on the market, make sure that you’ve mastered the art of conducting the perfect viewing to maximise your chances for a sale and great offers. Read this article to find out more.

Viewings are an essential part of the process if you plan to sell your home. There’s no getting away from it, as it is highly unlikely that anyone will commit to buying a new home without viewing it first.

The viewing appointment itself is often an overlooked part of the process. Many homeowners simply open the door and let the prospective buyers wander around. Others might opt for a grand tour, divulging far too much information and overwhelming the viewers completely with tales relating to every aspect of your home.

There are things you can do, as the seller, to improve the viewing experience for both yourself and the buyer. Whilst this probably won’t persuade someone to make an offer if they don’t like the property, it can improve the time they spend at your property and leave them with a lasting impression. It could be enough to push them if they are on the fence.


Plan a route

The idea is to showcase your home in the best way possible and ideally end your tour in the best place, whether that is a particularly nice room or looking out at the best view so that this is the lasting impression that your home leaves in the mind of the viewer.

Relax the pressure

It is so easy to get overexcited and a little too eager, but if you relax the pressure and keep the viewing calm, the viewers can look at the property in detail. Imagine you are looking at items in a shop, and the sales assistant is super pushy - it is the biggest turn-off, and you likely can't wait to get out of the shop, leaving empty-handed. In this scenario, your property is the shop, and you are the sales assistant.

Give viewers space

Allow them time in the property to take it all in. Ideally, conduct a guided walk around and then let them have a second walk about on their own. This will make sure that your property has left a lasting impression. If they leave your house and can't remember any of it, they definitely won't be making any offers, so give them time to absorb it.

Don't say too much

About yourself or the property. Many of us chatter when we are nervous, so it is pretty common that viewing appointments are filled with mindless small talk. Try to stay calm and don't feel you have to talk constantly. Silences are often good because they allow your viewers time to think.

Keep it simple, and ideally, keep the focus on your property. But be careful not to say too much - they don't need to know that you had a leak ten years ago that you had repaired - it is fixed, there are no problems, and this highlights a negative thing that doesn't need to be shared.

In any case, your Estate Agent should be conducting the viewings for you. It’s not as easy as everyone thinks (when it is done properly). We know what you’re thinking and we’ve heard all the stories about the agents that show no interest during viewings. We’re different, get in touch and we will explain why.

For more information, get in touch with our team of property experts, who are very happy to help.