When bringing a property to the market, it is natural to focus on finding a buyer. But the real goal is not just to find a buyer quickly. It is to find the right buyer.
A good offer is not only about the figure on the table. It is also about the buyer’s position, their ability to proceed, their timescale, their chain and their commitment. Without understanding those details properly, a seller can accept what appears to be a strong offer, only to face delays, renegotiation or a sale falling through later.
That is why buyer qualification matters.
Without interest, viewings, or feedback, your agent’s calls will dwindle. There is simply no update to give, and therefore, not much to say. If you find yourself in this situation, you should expect a call from your agent in the coming weeks suggesting a price reduction to get things moving. If this sounds like you, and there is almost no interest from buyers in your property, this is a key indicator that you might have pushed your price a bit too high.
What should you do?
Marketing a property at a competitive price from the outset will be much more successful than allowing it to go stale before you have to start discounting.
And you shouldn’t be worried about selling the property short. Under-pricing your property is often self-policed. If you list your home for a very low price, there will be considerable interest early on. This interest will lead to multiple offers that should, in theory, result in a sale higher than the low asking price.
So, to get your home sold and make your moving plans a reality, make sure you are not pushing your marketing price too high. It is a false economy, and with the inevitable price reduction that will come, you could end up achieving less for your property in the long run.
If you are struggling to sell your home, why not get in touch with our property experts for advice on how to get you moved. Give us a call today.
