There is a buyer for every property, but the tricky part is that every property has a buyer at a price. Some properties may have a higher value because there is a greater demand and more potential buyers are interested. As the demand for that property increases, the value will increase accordingly. Conversely, some properties have very few potentially interested buyers, and so as the demand reduces, the value will follow.
When marketing a property for sale, the key is ensuring it reaches a broader audience to find the perfect buyer. The ideal solution is for the exposure of your property marketing to be comprehensive and wide enough to ensure that the maximum number of potential buyers can be found, resulting in a higher level of demand and, therefore, a higher value. This will lead to more viewings, offers, and higher sale prices – what every seller seeks.
Technology in the property industry plays a massive part in broadening the exposure in the market for each property. Gone are the days when, if you wanted to buy a property in a specific town, you would have to travel to that town and visit the agent’s offices on the high street. And estate agents no longer advertise their newest instructions in local newspapers. Why is this?
It comes down to efficiency and the ability to target a particular audience. The ‘old’ way of putting a photograph in the office window or in the local newspapers was inefficient because there was no way of knowing if the properties were actually reaching potential buyers. It was also very localised, with only a small audience of people geographically close to the property already.
Thanks to technology, we can look at the properties that are available for sale anywhere in the world without travelling anywhere. This use of technology broadens the potential market. So, what each agent uses in terms of technology is an important question for each homeowner to ask when considering a sale.
The introduction of technology in the property industry will undoubtedly result in a faster and more efficient sale and a higher price due to the broader audience, which enables a higher level of demand.